Beech-Nut
#dosimple
2020 — digital media campaign
Beech-Nut baby food prides itself in delighting consumers by conserving the goodness in nature. Launching their #dosimple campaign, I was tasked with creating social video templates to show product and lifestyle on their feed, both motivating people to choose simplicity and balance, in both life and their baby's food.
In today's accelerated life, we wanted to remind parents to simply #dosimple, through a series lifestyle videos featuring real UGC, where fans got to share their tips on how they keep it simple with their little ones in their day to day.