Had the pleasure of leading a project for K’s Kitchen, a small shop devoted to making healthy and tasty snacks, that are made to order here in Austin, TX.
The ask was to create a brand voice and visual identity as fresh as the products. So I partnered up with a copywriter and photographer to make sure the creative was consistent on all fronts, aiming towards simple design, with pops of color and a friendly touch. Oh! and some kale puns, of course!
The project consisted of creating product shots, brand guidelines, icon design and a set of social templates. We established a brand voice and tone that complimented the look. TBH, I think we kale'd it!