Partnered with Lay's and Anitta to make some noise (in more ways than one) with the 'Beat of Joy' spot — putting the Latino community front and center with reggaetón and an epic voceteo system.
I think we can all agree that music, just like Lay's, is better shared. 🔊 AdAge sure does.
CREDITS
ECD: Serge Flores Senior AD: Yesenia Rodval AD: Evans Flores Producer: Michael McLaughlin Production Company: Stink Films Director: Nick Roney Cinematographer: Marc Gomez Del Moral Choreographer: Fatima Robinson Editorial House: Union Editorial Editor: Tim Thorton Allan Colorist: Sofie Friis Borup Music: Envolver by Anitta Music Producer: Freddy Montalvo Alicea