Lay's
Beat of Joy
2023 — commercial
Partnered with Lay's and Anitta to make some noise (in more ways than one) with the 'Beat of Joy' spot — putting the Latino community front and center with reggaetón and an epic voceteo system.
![](https://cdn.myportfolio.com/2ed1dfdcdc66c320ae7909faaa37915e/701bec84-0c4c-4a39-86e2-8da39afdeb9e_rw_1920.png?h=7ff336a0df56c1b7274a9943ad148ef6)
![](https://cdn.myportfolio.com/2ed1dfdcdc66c320ae7909faaa37915e/97a860c7-fa70-4bb0-bbc3-22163775dddc_rw_3840.jpg?h=32c2e8055ae9cbcccb3248aabccb1921)
![](https://cdn.myportfolio.com/2ed1dfdcdc66c320ae7909faaa37915e/0601c569-f9b2-42bb-b4b7-75f64a56f92b_rw_1920.png?h=8bcef91bb38699b705046de6ea94050e)
CREDITS
ECD: Serge Flores
Senior AD: Yesenia Rodval
AD: Evans Flores
Producer: Michael McLaughlin
Production Company: Stink Films
Director: Nick Roney
Cinematographer: Marc Gomez Del Moral
Choreographer: Fatima Robinson
Editorial House: Union Editorial
Editor: Tim Thorton Allan
Colorist: Sofie Friis Borup
Music: Envolver by Anitta
Music Producer: Freddy Montalvo Alicea
Senior AD: Yesenia Rodval
AD: Evans Flores
Producer: Michael McLaughlin
Production Company: Stink Films
Director: Nick Roney
Cinematographer: Marc Gomez Del Moral
Choreographer: Fatima Robinson
Editorial House: Union Editorial
Editor: Tim Thorton Allan
Colorist: Sofie Friis Borup
Music: Envolver by Anitta
Music Producer: Freddy Montalvo Alicea