Red Stripe — It’s Maad!

2023

Campaign

Teamed up with Red Stripe to launch their new Caribbean rum drinks with a campaign that speaks to Jamaican culture and stays true to their turn up—and let me tell you, It's MAAD.

AdWeek’s took notice. And the campaign even earned a category win in the Rising Multicultural Segments at the 2024 ANA Multicultural Excellence Awards.

Credits

Director / Editor: Ron Broadie
ECD: Serge Flores
Sr. ADs: Yese Rodval & Evana Flores
Strategy: Ed Castillo

Producer: Michael McLaughlin
Production Company: 1st Avenue Machine
Cinematographer: Carlos Medina Santiago
Music: Willard Hill