Red Stripe — It’s Maad!
2023
Campaign
Teamed up with Red Stripe to launch their new Caribbean rum drinks with a campaign that speaks to Jamaican culture and stays true to their turn up—and let me tell you, It's MAAD.
AdWeek’s took notice. And the campaign even earned a category win in the Rising Multicultural Segments at the 2024 ANA Multicultural Excellence Awards.
Credits
Director / Editor: Ron Broadie
ECD: Serge Flores
Sr. ADs: Yese Rodval & Evana Flores
Strategy: Ed Castillo
Producer: Michael McLaughlin
Production Company: 1st Avenue Machine
Cinematographer: Carlos Medina Santiago
Music: Willard Hill