Visit Austin 
It's Way Better Live 
2020 — campaign
There's nothing like being at a live music show. The energy is palpable, you get bragging rights, and no matter how many times you've listened to the record, or seen photos or videos, nothing compares to the real thing. It's always better live, just like Austin — Live Music Capital of the World. 
This Visit Austin tourism campaign aimed to draw a parallel between the inspiring energy you get from going to a concert to that of experiencing Austin live. Because just like your favorite band, this city is way better live.
ECD: Serge Flores
CD: Guigo Sánchez
Senior AD: Jacqueline Byrne
AD: Yesenia Rodval
Illustrator: Victor Rojas
Copywriter: Carlyn Hinojosa